NMT Lifestyle

Boomplay and Universal Seal Distribution Partnership

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Boomplay, Africa’s leading music streaming and download service, has struck a licensing agreement with Universal Music Group covering multiple markets within Africa.

The company, which launched in 2015, is jointly owned via a parent company called Transsnet Music Limited JV by two Chinese companies, Transsion Holdings (which is currently the number one smartphone company by sales in Africa according to IDC), and NetEase, an internet technology company.

The platform, which currently includes more than 2 million songs and thousands of music videos, has more than 36 million users, with nearly 2 million new users added each month.

UMG is the first major music company to license its catalog to Boomplay, which has quickly established itself as the most popular streaming service in Africa. Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia. Boomplay currently provides more than two million songs and thousands of music videos to more than 36 million users, with nearly two million new users added each month.

Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with comprehensive opportunities throughout the region and to provide pan-African talent the best possible launch pad for wider international success. UMG is accelerating the company’s focus on growing the entire African music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.

In making the announcement, Universal Music Group, Executive Vice-President, Market Development Adam Granite said, “We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market. This agreement will help UMG artists to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artists and songwriters.”

“This partnership extends our reach and makes our artists’ music accessible to millions of African music lovers,” said Ezegozie Eze Jr., General Manager, Universal Music Nigeria, “We are delighted to be the first global music company to partner with Boomplay and look forward to bringing the extraordinary creativity of our artists to as many Africans users as possible.”

Also commenting, Boomplay’s CEO, Joe He, said that Boomplay will continue to forge partnerships that enriches the digital ecosystem and connects music lovers with their favourite songs anytime and anywhere.

“Boomplay is determined to continue meeting the music passion point of Africans in a legitimate way, especially Boomplay users, and teaming up with a major music company in the global music industry like Universal Music Group, offers yet another significant opportunity for us to do so”, he said.

The Boomplay App, which is currently only available for Android users, is scheduled for release via iOS in the coming weeks. In addition, new Boomplay users will be able to obtain a free one-month subscription when they opt in for a monthly auto-renewable subscription plan.

For more information contact:

For Universal Music Group contact:

James Murtagh-Hopkins / +44 203 932 6822 james.murtagh-hopkins@umusic.com

For Boomplay Contact:

Tosin Sorinola / +234 8166896617 tosin.sorinola@transsnet.com

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